The Strange, Sexy Dance of the Blue-Footed Boobies : TreeHugger
Posted by arielstory on December 2, 2008
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Reducing the number of colors used in printing packaging for a sliver of their products is going to save Unilever millions of dollars every year, and could save the industry as much as $5 billion annually if other companies follow suit.
Unilever took a hard look at their spreads and dressings packaging in Europe and has decided to cut down from 100 hues used in printing to just six, using a program called Project Rainbow. Other major manufacturers could save a ton of money and ink if they follow in Unilever’s footsteps.
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